Nightline Kopenhagen (2020)
Concept, Design & Realisation
Sfgb-b

Nightline Kopenhagen 
(2020)

Concept, Design
& Realisation

Sfgb-b

Nightline Kopenhagen
(2020)

Concept,
Design
& Realisation

Sfgb-b

Nightline Kopenhagen (2020)

Concept, Design & Realisation

Sfgb-b

Nightline Kopenhagen (2020)

Concept, Design & Realisation

Sfgb-b

The diploma project was centred around the theme Night Train, with Madrid, Vienna and Copenhagen as possible destinations. Drawn to Nordic design, I chose Copenhagen. The brief was to conceptually develop and fictitiously realise a brand design and campaign that captures the character of the city and makes it visually recognisable.

The visual concept draws inspiration from railway networks, using a system of symbols that reference Copenhagen. A heart symbol represents hygge – the Danish concept of comfort, warmth and well-being. A fish stands for Copenhagen’s rich culinary culture, balancing playfulness with a sense of movement and dynamism.

The design is built around the slogan „In einem Zug nach Kopenhagen“ (“With one train to Copenhagen”), a linguistic play that can be read both as being on a direct train to the city and as travelling without the need to change trains.

The diploma project was centred around the theme Night Train, with Madrid, Vienna and Copenhagen as possible destinations. Drawn to Nordic design, I chose Copenhagen. The brief was to conceptually develop and fictitiously realise a brand design and campaign that captures the character of the city and makes it visually recognisable.

The visual concept draws inspiration from railway networks, using a system of symbols that reference Copenhagen. A heart symbol represents hygge – the Danish concept of comfort, warmth and well-being. A fish stands for Copenhagen’s rich culinary culture, balancing playfulness with a sense of movement and dynamism.

The design is built around the slogan „In einem Zug nach Kopenhagen“ (“With one train to Copenhagen”), a linguistic play that can be read both as being on a direct train to the city and as travelling without the need to change trains.

The diploma project was centred around the theme Night Train, with Madrid, Vienna and Copenhagen as possible destinations. Drawn to Nordic design, I chose Copenhagen. The brief was to conceptually develop and fictitiously realise a brand design and campaign that captures the character of the city and makes it visually recognisable.

The visual concept draws inspiration from railway networks, using a system of symbols that reference Copenhagen. A heart symbol represents hygge – the Danish concept of comfort, warmth and well-being. A fish stands for Copenhagen’s rich culinary culture, balancing playfulness with a sense of movement and dynamism.

The design is built around the slogan „In einem Zug nach Kopenhagen“ (“With one train to Copenhagen”), a linguistic play that can be read both as being on a direct train to the city and as travelling without the need to change trains.

The diploma project was centred around the theme Night Train, with Madrid, Vienna and Copenhagen as possible destinations. Drawn to Nordic design, I chose Copenhagen. The brief was to conceptually develop and fictitiously realise a brand design and campaign that captures the character of the city and makes it visually recognisable.

The visual concept draws inspiration from railway networks, using a system of symbols that reference Copenhagen. A heart symbol represents hygge – the Danish concept of comfort, warmth and well-being. A fish stands for Copenhagen’s rich culinary culture, balancing playfulness with a sense of movement and dynamism.

The design is built around the slogan „In einem Zug nach Kopenhagen“ (“With one train to Copenhagen”), a linguistic play that can be read both as being on a direct train to the city and as travelling without the need to change trains.

The diploma project was centred around the theme Night Train, with Madrid, Vienna and Copenhagen as possible destinations. Drawn to Nordic design, I chose Copenhagen. The brief was to conceptually develop and fictitiously realise a brand design and campaign that captures the character of the city and makes it visually recognisable.

The visual concept draws inspiration from railway networks, using a system of symbols that reference Copenhagen. A heart symbol represents hygge – the Danish concept of comfort, warmth and well-being. A fish stands for Copenhagen’s rich culinary culture, balancing playfulness with a sense of movement and dynamism.

The design is built around the slogan „In einem Zug nach Kopenhagen“ (“With one train to Copenhagen”), a linguistic play that can be read both as being on a direct train to the city and as travelling without the need to change trains.